Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Under the direction of Linotype’s Type Director Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design in Reading, has redesigned, revised and expanded the Trade Gothic family. Developed over a prolonged period of time, the original Trade Gothic showed many inconsistencies. Trade Gothic Next is the 2008 revision of Jackson Burke’s design. Over the next 12 years, Burke, who was the company’s Director of Typographic Development from 1948 through 1963, continued to expand the family. In 1948, Mergenthaler Linotype released the first weights of Trade Gothic, designed by Jackson Burke. Trade Gothic Next Soft Rounded contains 9 styles and family package options. Trade Gothic Next Soft Rounded was designed by Jackson Burke, Akira Kobayashi, Tom Grace and published by Linotype.
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